Consumer Behavior

		Study programme 2020-2021	Français
		Consumer Behavior
		Learning Activity

Code	Lecturer(s)	Associate Lecturer(s)	Subsitute Lecturer(s) et other(s)	Establishment
W-MAKO-001	N.		MERZBACH Hélène	UMONS

Language of instruction	Language of assessment	HT(*)	HTPE(*)	HTPS(*)	HR(*)	HD(*)	Term
Français	Français	15	10	0	0	0	Q1

Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19)
Oral exam (questions and answers, presentation of individual or group work, comment and argument about a written text...)
Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19)
a written examination at university

Organisational arrangements for the end of Q1 2020-2021 assessments (Covid-19) online or face-to-face (according to assessment schedule)

Oral exam (questions and answers, presentation of individual or group work, comment and argument about a written text...)

Content of Learning Activity

The course covers the main theories pertaining to consumers behaviors et their decision processes.
The different variables of influence (internal and external) will be explained in order to understand how they impact behaviors and consumption patterns.
Moreover, an analysis of current topics related to consumption will be offered. These topics can vary from one year to another according to the trends in consumption.

Required Learning Resources/Tools

Scientific papers available on the Electronic Library will be highlighted in line with the topics covered. These articles are meant to compelement the information and subjects discussed in class.

Recommended Learning Resources/Tools

A main book about Consumer Behavior will be suggested to the students. The book in not mandatory but can be useful in order to complement in order to deepen the content covered in class.