 | Study programme 2019-2020 | Français | |
 | International Marketing Management | ||
Programme component of Graduate Certificate in International Management à la Warocqué School of Business and Economics |
| Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what assessment methods are planned for the end of Q3 |
|---|
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-GESTIN-002-M | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 15 | 10 | 0 | 0 | 0 | 4 | 4.00 | 1st term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-020 | International Marketing Management | 15 | 10 | 0 | 0 | 0 | Q1 | 100.00% |
| Programme component |
|---|
Learning Outcomes of UE
International Marketing : At the end of this course, students will be able to understand and apply the basis of marketing strategies at the international scale. The course covers the various variables of strategic and operational marketing and explains the specificities of their adaptation to the international context. Cultural influences will also be highlighted.
Content of UE
International Marketing Management
Prior Experience
This is an advanced course. Students should have attended a marketing course such as Fondements de Marketing/Principles of Marketing and have a sound understanding of the key principles of marketing.
Type of Assessment for UE in Q1
- Presentation and/or works
- Oral examination
- Written examination
Q1 UE Assessment Comments
See each course description for evaluation mode
Type of Assessment for UE in Q3
- Presentation and/or works
- Oral examination
- Written examination
Q3 UE Assessment Comments
See each course description for evaluation mode
Type of Resit Assessment for UE in Q1 (BAB1)
- N/A
Q1 UE Resit Assessment Comments (BAB1)
Not applicable
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-020 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-020 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-020 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-020 | Ghauri, P.N., & Cateora, P., (2014), International Marketing (4th Edition), London: McGraw Hill Usunier, J.C., & Lee, J.A. (2009), Marketing Across Cultures (5th Edition), Pearson |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-020 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-020 | Articles, cases studies, managerial and scientific papers will be made available online. |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-020 | Not applicable |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-020 | Authorized |