 | Study programme 2019-2020 | Français | |
 | Digital Marketing Seminar | ||
Programme component of IFA - Cours isolés Mons (FWEG) à la Warocqué School of Business and Economics |
| Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what assessment methods are planned for the end of Q3 |
|---|
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-M1-ISOLEM-023-M | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 0 | 25 | 0 | 0 | 0 | 4 | 4.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-021 | Digital Marketing Seminar | 0 | 25 | 0 | 0 | 0 | Q2 | 100.00% |
| Programme component |
|---|
Learning Outcomes of UE
At the end of the instruction which will be taught in English, the students will be able to analyze and implement an Internet marketing strategy. The Seminar is based on an active participation of the students who will have to understand and to present the Internet marketing tools through real cases on basis of the theoretical supports.
The second part of the course will rely on a company bunisess case. Students will have to use the slills learnt in the first part in prder to figure out a real business case. Theu will be asked to present their ideas to company members.
Content of UE
Digital Marketing Seminar:
- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media
Prior Experience
Basic Marketing Class
Type of Assessment for UE in Q2
- Presentation and/or works
- Graded tests
Q2 UE Assessment Comments
40% Group Presentation
40% Business case
20% Active Participation
Type of Assessment for UE in Q3
- N/A
Q3 UE Assessment Comments
No 2nd session
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-021 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-021 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-021 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-021 | E-Marketing (Strauss & Frost, 2011) - Pearson |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-021 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-021 | PowerPoint support (available on Moodle) |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-021 | Not applicable |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-021 | Unauthorized |