Objectives of Programme's Learning Outcomes

• Conduct extensive research and development projects related to biological sciences, in the biology of organisms and ecology.
• Show initiative and be able to work independently and in teams.
• Master communication techniques.
• Communicate, both orally and in writing, their findings, original proposals, knowledge and underlying principles, in a clear, structured and justified manner.
• Adapt their communication to a variety of audiences.
• Develop and integrate a high degree of autonomy.
• Aquire new knowledge independently.
• Conduct extensive research and development projects related to biological sciences, in the biology of organisms and ecology.
• Show initiative and be able to work independently and in teams.
• Master communication techniques.
• Communicate, both orally and in writing, their findings, original proposals, knowledge and underlying principles, in a clear, structured and justified manner.
• Master the techniques of written and oral scientific communication in both French and English.

Learning Outcomes of UE

  At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.   

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

Evaluation will rely on written exams and practical works + their oral presentation

Type of Assessment for UE in Q3

• Oral examination
• Written examination

Q3 UE Assessment Comments

Not applicable