Objectives of Programme's Learning Outcomes

• Understand the fundamentals (theories and tools) in human and social sciences
• Identify and explain the basic theoretical trends in various fields of human sciences (law, economics, management, history, psychology, etc.) and their applications.
• Information-Communication option: Understand the fundamentals in the field of information-communication
• Master the communication tools of an organisation and the professional techniques of journalism.
• Master the principles and methodologies of scientific approaches applicable in the disciplines within social and human sciences
• Conduct relevant research from scientific literature on a particular research topic.
• Know the principles of different methodological approaches.
• Give a critique and argue a point of view as part of a scientific approach
• Appropriately collect, analyse and interpret empirical data on issues within social and human sciences.
• Understand and implement tools and methods for collecting quantitative data.
• Understand and implement tools and methods for collecting qualitative data.
• Communicate in a clear, structured and justified manner on issues related to human and social sciences
• Develop and structure reasoning and arguments by mobilising concepts and methods specific to disciplines of human and social sciences.
• Communicate, both orally and in writing, on issues related to human and social sciences.
• Demonstrate analytical skills.
• Apply transferable skills, such as analysis and critical thinking, thoroughness, independence, and teamwork
• Produce an analysis independently and in collaboration with peers, while demonstrating thoroughness.
• Demonstrate a critical mind, ethical values and independent judgment issues of human and social sciences.
• Mobilise acquired knowledge and skills to develop learning strategies required at the chosen Master level.

Learning Outcomes of UE

At the end of this course, the student will be able to understant the main concepts of marketing. The link with some present problems of marketing , the strategies of brands and products are approached by an introduction of examples and cases of companies.At the end of the course, the students must be able to build an analytical vision of the behaviours of the company on the markets and to interpret the actions marketing developed by these latest within the framework of the management of their brands and products

Content of UE

I   - Defining the marketing  II  - Understanding markets and consumersIII - Developping a strategyIV - Building the marketing offerV - Ditributing and promoting the offerVI - Managing the marketing mix

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Written examination

Q2 UE Assessment Comments

 - Written exam 70 %
 - Field work : Product analysis (group work) : 30 %

Type of Assessment for UE in Q3

• Presentation and/or works
• Written examination

Q3 UE Assessment Comments

 Written exam 100%