Study programme 2019-2020 | Français | ||
Internet marketing & communication | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
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W-MAKO-102 |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
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Français | Français | 25 | 0 | 0 | 0 | 0 | Q1 |
Organisational online arrangements for the end of Q3 2019-2020 assessments (Covid-19) |
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Content of Learning Activity
Strategical aspect of Internet marketing: Segmentation Targetting Positionning Operationnal aspects of Internet Marketing Product Price Place Promotion
Required Learning Resources/Tools
Presentation slides
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
E-Marketing (Strauss & Frost) - Pearson
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)