Study programme 2019-2020 | Français | ||
Marketing Strategies and Policies | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
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W-MAKO-027 |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
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Français | Français | 21 | 15 | 14 | 0 | 0 | Q2 |
Organisational online arrangements for the end of Q3 2019-2020 assessments (Covid-19) |
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Description of the modifications to the Q3 2019-2020 online assessment procedures (Covid-19) |
oral examination concerning all the course (works included) |
Content of Learning Activity
- Introduction to industrial marketing
- Services Marketing
- introduction to direct marketing
Required Learning Resources/Tools
Kotler, Keller, Manceau - 2015 - Marketing management - Pearson Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson
Recommended Learning Resources/Tools
PERRIEN; CHERON; ZINS; Recherche en marketing. - LOVELOCK; Marketing des services
Presentation slides available on moodle
Other Recommended Reading
Not applicable
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)