Study programme 2019-2020Français
Pl Marketing
Learning Activity
CodeLecturer(s)Associate Lecturer(s)Subsitute Lecturer(s) et other(s)Establishment
W-MAKO-023
  • ARNONE Laurent
    • DEPRINCE Elodie
    • Université de Mons
    Language
    of instruction    		Language
    of assessment    		 HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term
    FrançaisFrançais2010000Q2

    Organisational online arrangements for the end of Q3 2019-2020 assessments (Covid-19)
    • Oral exam (questions and answers, presentation of individual or group work, comment and argument about a written text...)
    • Production of individual or group work, essay, report, dissertation...

    Content of Learning Activity

     1/ To analyze the market        2/ To build the marketing strategy        3/ To create value       4/To communicate        5/To manage growth on the long term

    Required Learning Resources/Tools

    Articles, case studies and illustrations made available online 

    Recommended Learning Resources/Tools

    Not applicable

    Other Recommended Reading

    Not applicable

    Mode of delivery

    • Face to face

    Type of Teaching Activity/Activities

    • Cours magistraux
    • Travaux pratiques
    • Etudes de cas

    Evaluations

    The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)

    (*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
    More information on Higher Education Structure (’Paysage’ Decree)
    Date de génération : 13/07/2020
    20, place du Parc, B7000 Mons - Belgique
    Tél: +32 (0)65 373111
    Courriel: info.mons@umons.ac.be