 | Study programme 2019-2020 | Français | |
| Advance Marketing | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-015 |
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| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 10 | 20 | 0 | 0 | 0 | Q2 |
| Organisational online arrangements for the end of Q3 2019-2020 assessments (Covid-19) |
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| Description of the modifications to the Q3 2019-2020 online assessment procedures (Covid-19) |
| The first test is an oral presentation on the Microsoft Teams platform on the Cirque du Soleil case study. This is the presentation of a collective work which accounts for 50% of the overall mark. The second test is a written assignment of two pages maximum, which will be delivered by email no later than two weeks after the course. This time it is an individual work which accounts for 50% of the overall mark. |
Content of Learning Activity
Theory and Learning by Doing : Market Research and " Michel & Augustin " Case Study
Required Learning Resources/Tools
Paul Hague, B2B International, A Practical Guide to Market Research
Recommended Learning Resources/Tools
Matthew Harrison, Julia Cupman, B2B International, Using Market Intelligence and Competitive Intelligence To Add Value To Your Business
Other Recommended Reading
Paul Hague, Nick Hague, Carol-Ann Morgan (2013), Market Research in Practice, Kogan Page 2nd Edition
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Exercices dirigés
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term