 | Study programme 2018-2019 | Français | |
 | S | ||
Programme component of Graduate Certificate in Management and Marketing Strategy à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-STMAMA-002-C | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 21 | 15 | 14 | 0 | 0 | 6 | 6.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-027 | Marketing Strategies and Policies | 21 | 15 | 14 | 0 | 0 | Q2 | 100.00% |
| Programme component |
|---|
Learning Outcomes of UE
At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, SMEs, etc.)
Content of UE
- Introduction to international marketing
- Introduction to industrial marketing
- Services Marketing
- introduction to direct marketing
Prior Experience
Basic marketing class
Type of Assessment for UE in Q2
- Presentation and/or works
- Oral Examination
- Written examination
Q2 UE Assessment Comments
Not applicable
Type of Assessment for UE in Q3
- Oral examination
- Written examination
Q3 UE Assessment Comments
Not applicable
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-027 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-027 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-027 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-027 | Kotler, Keller, Manceau - 2015 - Marketing management - Pearson Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-027 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-027 | PERRIEN; CHERON; ZINS; Recherche en marketing. - LOVELOCK; Marketing des services Presentation slides available on moodle |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-027 | Not applicable |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-027 | Authorized |