 | Study programme 2018-2019 | Français | |
 | Digital Marketing Seminar | ||
Programme component of Graduate Certificate in International Management à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-GESTIN-009-M | Optional UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 0 | 25 | 0 | 0 | 0 | 4 | 4.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-021 | Digital Marketing Seminar | 0 | 25 | 0 | 0 | 0 | Q2 | 100.00% |
| Programme component |
|---|
Learning Outcomes of UE
At the end of the instruction which will be taught in English, the students will be able to analyze and implement an Internet marketing strategy. The Seminar is based on an active participation of the students who will have to understand and to present the Internet marketing tools through real cases on basis of the theoretical supports.
The second part of the course will vary regarding the number of participants. If there is enough students, they will take part to the L'Oréal Brandstrorm contest where they will be asked to launch an innovative product in a real context and present their project to L'Oréal within the framework of this International contest. If there are not enough students, Marketing praticians will come to present students their jobs, Web/communication agency visit will be organized.
Content of UE
Digital Marketing Seminar:
- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media
Prior Experience
Basic Marketing Class
Type of Assessment for UE in Q2
- Presentation and/or works
- Quoted exercices
Q2 UE Assessment Comments
40% Group Presentation
40% L'Oreal Contest / Quoted exercises
20% Active Participation
Type of Assessment for UE in Q3
- N/A
Q3 UE Assessment Comments
Not applicable
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-021 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-021 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-021 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-021 | E-Marketing (Strauss & Frost, 2011) - Pearson |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-021 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-021 | PowerPoint support (available on Moodle) |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-021 | Not applicable |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-021 | Authorized |