Learning Outcomes of UE

Research Methods in Marketing : At the end of the instruction, the students will be able to conduct a marketing research. This instruction aims to  the learning of both qualitative and quantitative tools usefool for marketing studies.
The students will also be asked to analyze a data base through the use of SPSS software. International Marketing : At the end of this course, students will be able to understand and apply the basis of marketing strategies at the international scale. The course covers the various variables of strategic and operational marketing and explains the specificities of their adaptation to the international context. Cultural influences will also be highlighted. Consumer Behavior : Theoritical and Empirical Foundations of consumer behavior 

Content of UE

International Marketing Management Research Methods in Marketing Consumer Behavior

Prior Experience

This is an advanced course. Students should have attended a marketing course such as Fondements de Marketing/Principles of Marketing and have a sound understanding of the key principles of marketing.

Type of Assessment for UE in Q1

• Presentation and/or works
• Oral examination
• Written examination

Q1 UE Assessment Comments

Written exam : 50%  +  Group works, essays + exercise sessions (in class) : 50%

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination
• Written examination

Q3 UE Assessment Comments

Written exam : 50%  +  Group works, essays + exercise sessions (in class) : 50% 

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable