Study programme 2018-2019 | Français | ||
Advance Marketing | |||
Programme component of Master's Degree in Management à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-M1-SCIGES-026-M | Compulsory UE | SCOUBEAU Chantal | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Anglais | 10 | 20 | 0 | 0 | 0 | 4 | 4.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-015 | Advance Marketing | 10 | 20 | 0 | 0 | 0 | Q2 | 100.00% |
Programme component |
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Objectives of Programme's Learning Outcomes
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-015 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-015 |
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Required Reading
AA | |
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W-MAKO-015 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-015 | Paul Hague, B2B International, A Practical Guide to Market Research |
Recommended Reading
AA | |
---|---|
W-MAKO-015 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-015 | Matthew Harrison, Julia Cupman, B2B International, Using Market Intelligence and Competitive Intelligence To Add Value To Your Business |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-015 | Paul Hague, Nick Hague, Carol-Ann Morgan (2013), Market Research in Practice, Kogan Page 2nd Edition |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
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W-MAKO-015 | Authorized |