Study programme 2018-2019Français
Marketing Strategies and Policies
Programme component of IFA - Cours isolés Charleroi (FWEG) à la Warocqué School of Business and Economics
CodeTypeHead of UE Department’s
contact details 		Teacher(s)
UW-M1-ISOLEC-005-CCompulsory UEGEERTS AngyW727 - Marketing et Communication
  • GEERTS Angy
  • SCOUBEAU Chantal

Language
of instruction		Language
of assessment		 HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
Français2115140066.002nd term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-027Marketing Strategies and Policies21151400Q2100.00%
Programme component

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
W-MAKO-027
  • Cours magistraux
  • Travaux pratiques
  • Etudes de cas
  • Préparations, travaux, recherches d'information

Mode of delivery

AAMode of delivery
W-MAKO-027
  • Face to face

Required Reading

AA
W-MAKO-027

Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-027Kotler, Keller, Manceau - 2015 - Marketing management - Pearson Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson

Recommended Reading

AA
W-MAKO-027

Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-027PERRIEN; CHERON; ZINS; Recherche en marketing. - LOVELOCK; Marketing des services
Presentation slides available on moodle

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-027Not applicable

Grade Deferrals of AAs from one year to the next

AAGrade Deferrals of AAs from one year to the next
W-MAKO-027Unauthorized
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
More information on Higher Education Structure (’Paysage’ Decree)
Date de génération : 02/05/2019
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Tél: +32 (0)65 373111
Courriel: info.mons@umons.ac.be