 | Study programme 2018-2019 | Français | |
 | Marketing Planning | ||
Activité d'apprentissage à la Warocqué School of Business and Economics |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-032 |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 20 | 10 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
Theories : Corporate and Marketing strategies. Business case studies : Cirque du Soleil in USA and Asia ; Google in China and India.
Required Learning Resources/Tools
Armstrong, Kotler, Le Nagard, Lardinoit (2017), Principes de Marketing, Eyrolles. Youngme Moon (2010), Different: Escaping the Competitive Herd, Crown Business.
Recommended Learning Resources/Tools
Magretta Joan (2012), Understanding Michael Porter: The Essential Guide to Competition and Strategy, Boston, Massachusetts, HBR Press. Chan Kim W., Mauborgne R., (2005) Blue Ocean Strategy: From Theory to Practice, Berkeley, California, California Management Review.
Other Recommended Reading
Chan Kim W., Mauborgne R., (2008) Even a Clown Can Do It: Cirque du Soleil Recreates Entertainment, Fontainebleau, France, INSEAD The Business School for the World. Quelch John A., (2010) Google in China, Boston, Massachusetts, Harvard Business School.
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)