Study programme 2018-2019 | Français | ||
Pl Marketing | |||
Activité d'apprentissage à la Warocqué School of Business and Economics |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
---|---|---|---|
W-MAKO-023 |
|
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Français | Français | 20 | 10 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
1/ To analyze the market 2/ To build the marketing strategy 3/ To create value 4/To communicate 5/To manage growth on the long term
Required Learning Resources/Tools
Articles, case studies and illustrations made available online
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)