Study programme 2017-2018 | Français | ||
Marketing | |||
Programme component of Master's Degree in Management à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-MC-SCIGES-007-M | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 20 | 10 | 0 | 0 | 0 | 3 | 3 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-006 | Marketing | 20 | 10 | 0 | 0 | 0 | Q2 | 100.00% |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of the instruction, the students will be able to deal with the theoretical and conceptual tools and fundamental marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.
Fundamentals of marketing are revised at the beginning of the course
Content of UE
Marketing:
- Strategic Marketing : Review
- Operationnal Marketing: Components of the Marketing Mix
- Services Marketing and practical exercises
- Basis of Direct Marketing
- BCG Matrix
Prior Experience
Not applicable
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
Written examination about theoretical and practical aspects
group exercise on the field by taking contact with companies ( 20-25% of the examination)
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
Not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-006 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-006 |
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Required Reading
AA | |
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W-MAKO-006 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
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W-MAKO-006 | Kotler et Armstrong, principes de marketing - Pearson |
Recommended Reading
AA | |
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W-MAKO-006 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
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W-MAKO-006 | Presentations slides: Marketing Stratégique et Opérationnel - A.Geerts Marketing des Services - A.Geerts Marketing Direct - A.Geerts Complementary Reading : Marketing des services - C.Lovelock (Pearson) |
Other Recommended Reading
AA | Other Recommended Reading |
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W-MAKO-006 | KOTLER/DUBOIS; Marketing Management (Pearson) LOVELOCK; Marketing des services (Pearson) |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
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W-MAKO-006 | Authorized |