Study programme 2017-2018 | Français | ||
Advanced Marketing | |||
Programme component of Master's Degree in Management à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-M1-SCIGES-002-M | Compulsory UE | SCOUBEAU Chantal | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 10 | 20 | 0 | 0 | 0 | 4 | 4 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-005 | Advanced Marketing | 10 | 20 | 0 | 0 | 0 | Q2 | 100.00% |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of this course, the students would have realised a complete work of analysis related to problems defined in collaboration with a company and would have adopted a step of consultant such as that could be the case in professional environment. At the end of the course, the students must have shown their capacity to assume tasks of organization, analysis and council within the framework of the treatment of a specific marketing problem.
Content of UE
Work of analysis of marketing problems defined in collaboration with a company. This work implies a practical step of the student in the treatment of the problems and the contribution in the development of solutions and recommendations to the company implied in the project. Topics and contents of the course can vary from one year to another according to expectations of the Partner.
Prior Experience
Not applicable
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
Not applicable
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
no second session
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-005 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-005 |
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Required Reading
AA | |
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W-MAKO-005 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-005 | Not applicable |
Recommended Reading
AA | |
---|---|
W-MAKO-005 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-005 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-005 | Not applicable |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
---|---|
W-MAKO-005 | Authorized |