Study programme 2017-2018 | Français | ||
Marketing and Positioning | |||
Programme component of Master's Degree in Computer Engineering and Management à la Faculty of Engineering |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UI-M1-IRIGIG-010-M | Compulsory UE | MONACO Carole | W747 - Management financier et Gouvernance d'entreprise |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 24 | 24 | 0 | 0 | 0 | 4 | 4 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
I-MANA-221 | Marketing and Positioning | 12 | 12 | 0 | 0 | 0 | Q2 | |
I-MANA-222 | Marketing de l'innovation (partie 2) | 12 | 12 | 0 | 0 | 0 | Q2 |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
To sell an innovative product or service. To test the sale of an innovation to a manufacturer representing the customer.
Content of UE
Presentation of the context of innovation (development of new products) and link with BtoB marketing. Development of the concept of industrial marketing (BtoB), its characteristics and its fields of activity. Focus on the B2B buying concept and more specifically the buying centers with its various stakeholders (decision makers, buyers, prescribers and users). Presentation of the classic notions of marketing such as segmentation, targeting, positioning, and the principle of mix marketing (4P) in their traditional version first and then adapted to BtoB.
Prior Experience
Not applicable
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
Not applicable
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
Not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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I-MANA-221 |
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I-MANA-222 |
|
Mode of delivery
AA | Mode of delivery |
---|---|
I-MANA-221 |
|
I-MANA-222 |
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Required Reading
AA | |
---|---|
I-MANA-221 | |
I-MANA-222 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
I-MANA-221 | Not applicable |
I-MANA-222 | Not applicable |
Recommended Reading
AA | |
---|---|
I-MANA-221 | |
I-MANA-222 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
I-MANA-221 | Not applicable |
I-MANA-222 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
I-MANA-221 | Not applicable |
I-MANA-222 | Not applicable |