 | Study programme 2017-2018 | Français | |
 | Planification marketing | ||
Activité d'apprentissage à la Warocqué School of Business and Economics |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-019 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 20 | 10 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
- Satisfaction and loyalty
- Segmentation, targeting and positioning : case studies and examples
- 4P : understanding the main decisions
- Managing the marketing mix : implementing an integrated marketing approach and mesure performance
- Marketing planning
- Structuration and control of the marketing efforts
Required Learning Resources/Tools
Articles and illustration made available online or in class.
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Travaux pratiques
- Exercices de création et recherche en atelier
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)