 | Study programme | Français | |
 | Marketing | ||
Programme component of Graduate Certificate in Entrepreneurship and Business Management à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-ENTRGE-003-M | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 20 | 10 | 0 | 0 | 0 | 3.00 | 3.00 |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-006 | Marketing | 20 | 10 | 0 | 0 | 0 | Q2 | 100.00% |
| Unité d'enseignement |
|---|
Learning Outcomes of UE
At the end of the instruction, the students will be able to deal with the theoretical and conceptual tools and fundamental marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.
Fundamentals of marketing are revised at the beginning of the course.
Content of UE
Marketing:
- Strategic Marketing : Review
- Operationnal Marketing: Components of the Marketing Mix
- Services Marketing and practical exercises
- Basis of Direct Marketing
- BCG Matrix
Prior Experience
Not applicable
Type of Assessment for UE in Q1
- N/A
Q1 UE Assessment Comments
Not applicable
Type of Assessment for UE in Q2
- Presentation and works
- Written examination
Q2 UE Assessment Comments
Written examination about theoretical and practical aspects
group exercise on the field by taking contact with companies ( 20-25% of the examination)
Type of Assessment for UE in Q3
- N/A
Q3 UE Assessment Comments
Not applicable
Type of Resit Assessment for UE in Q1 (BAB1)
- Written examination
Q1 UE Resit Assessment Comments (BAB1)
Not applicable
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-006 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-006 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-006 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-006 | Kotler et Armstrong, principes de marketing - Pearson |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-006 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-006 | Presentations slides: Marketing Stratégique et Opérationnel - A.Geerts Marketing des Services - A.Geerts Marketing Direct - A.Geerts Complementary Reading : Marketing des services - C.Lovelock (Pearson) |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-006 | KOTLER/DUBOIS; Marketing Management (Pearson) LOVELOCK; Marketing des services (Pearson) |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-006 | Autorisé |