Learning Outcomes of UE

At the end of this course, the student will be able to understand the main concepts of marketing. The link with some present marketing issues , the strategies of brands and products are approached through different examples. 
At the end of the course, the students must be able to build an analytical vision of the of the company behavior on the markets and to interpret the marketing  actions within the framework of their brands and products management.
The instruction will also be completed with cases study.

Content of UE

Basis  of Marketing :

I - Defining the marketing 
II - Understanding markets and consumers
III - Developping a strategy
IV - Building the marketing offer
V - Ditributing and promoting the offer
VI - Managing the marketing mix
+ Exercises - case study
+ Group work

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• Presentation and works
• Written examination

Q1 UE Assessment Comments

The evaluation will be based on 
- Written exam 
- Group work 
- exercises made in class

Type of Assessment for UE in Q2

• N/A

Q2 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q3

• Written examination

Q3 UE Assessment Comments

Not applicable

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable