Objectives of Programme's Learning Outcomes

• Communicate effectively. Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present (orally and in writing) the results of an intervention (study, analysis, investigation, etc.) to adequately inform a target audience.
• Appropriately use presentation materials.
• Work collaboratively. Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify specialist networks, interact and collaborate with them, and research external expertise if necessary.
• Communicate effectively. Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present (orally and in writing) the results of an intervention (study, analysis, investigation, etc.) to adequately inform a target audience.
• Appropriately use presentation materials.
• Work collaboratively. Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify specialist networks, interact and collaborate with them, and research external expertise if necessary.

Learning Outcomes of UE

<em>At the end of the course, the students will have a general approach of the internal and external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy. 
</em>

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-internal and external communication 
- (crisis communication and financial communication 
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• N/A

Q1 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q2

• Presentation and works
• Written examination

Q2 UE Assessment Comments

Evaluation will rely on written exams and practical works + their oral presentation

Type of Assessment for UE in Q3

• N/A

Q3 UE Assessment Comments

Not applicable

Type of Resit Assessment for UE in Q1 (BAB1)

• Written examination

Q1 UE Resit Assessment Comments (BAB1)

Not applicable