Study programmeFrançais
Innovation Marketing
Programme component of Master's Degree in Computer Engineering and Management à la Faculty of Engineering
CodeTypeHead of UE Department’s
contact details
Teacher(s)
UI-M2-IRIGIG-703-MCompulsory UEVANKERKEM MichelF113 - Management de l'Innovation Technologique
  • VANKERKEM Michel
  • VISEUR Robert

Language
of instruction
Language
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
Français24240004.004.00

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
I-MANA-021Innovation Marketing2424000Q2100.00%
Unité d'enseignement

Objectives of Programme's Learning Outcomes

  • Plan, manage and lead projects in view of their objectives, resources and constraints, ensuring the quality of activities and deliverables.
    • Define and align the project in view of its objectives, resources and constraints.
  • Work effectively in teams, develop leadership, and make decisions in multidisciplinary, multicultural and international contexts.
    • Interact effectively with others to carry out common projects in various contexts (multidisciplinary, multicultural, and international).
    • Contribute to the management and coordination of a team that may be composed of people of different levels and disciplines.
  • Communicate and exchange information in a structured way - orally, graphically and in writing, in French and in one or more other languages - scientifically, culturally, technically and interpersonally, by adapting to the intended purpose and the relevant public.
    • Argue to and persuade customers, teachers and boards, both orally and in writing.
    • Select and use the written and oral communication methods and materials adapted to the intended purpose and the relevant public.
  • Adopt a professional and responsible approach, showing an open and critical mind in an independent professional development process.
    • Analyse their personal functioning and adapt their professional attitudes.
    • Show an open and critical mind by bringing to light technical and non-technical issues of analysed problems and proposed solutions.

Learning Outcomes of UE

To sell an innovative product or service.  To test the sale of an innovation to a manufacturer representing the customer.

Content of UE

Target - Aims - Arguments - Catch line - Active listening - Single axis - Total message - Coherence - Shape - Firmness - Efficiency. Segmentation - Product policy - Distribution policy - Price policy - Advertising policy.

Prior Experience

Not applicable

Type of Assessment for UE in Q1

  • Presentation and works

Q1 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q2

  • Presentation and works

Q2 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q3

  • Presentation and works

Q3 UE Assessment Comments

Not applicable

Type of Resit Assessment for UE in Q1 (BAB1)

  • N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
I-MANA-021
  • Cours magistraux
  • Travaux pratiques
  • Exercices de création et recherche en atelier

Mode of delivery

AAMode of delivery
I-MANA-021
  • Face to face

Required Reading

AA
I-MANA-021

Required Learning Resources/Tools

AARequired Learning Resources/Tools
I-MANA-021Not applicable

Recommended Reading

AA
I-MANA-021

Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
I-MANA-021Not applicable

Other Recommended Reading

AAOther Recommended Reading
I-MANA-021Not applicable

Grade Deferrals of AAs from one year to the next

AAGrade Deferrals of AAs from one year to the next
I-MANA-021Autorisé
Date de génération : 17/03/2017
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Courriel: info.mons@umons.ac.be