Objectives of Programme's Learning Outcomes

• Mobilise a structured set of scientific knowledge and skills and specialised techniques in order to carry out computer and management engineering missions, using their expertise and adaptability.
• Master and appropriately mobilise knowledge, models, methods and techniques specific to computer management engineering.
• Analyse and model an innovative IT solution or a business strategy by critically selecting theories and methodological approaches (modelling, optimisation, algorithms, calculations), and taking into account multidisciplinary aspects.
• Communicate and exchange information in a structured way - orally, graphically and in writing, in French and in one or more other languages - scientifically, culturally, technically and interpersonally, by adapting to the intended purpose and the relevant public.
• Argue to and persuade customers, teachers and boards, both orally and in writing.
• Select and use the written and oral communication methods and materials adapted to the intended purpose and the relevant public.
• Adopt a professional and responsible approach, showing an open and critical mind in an independent professional development process.
• Analyse their personal functioning and adapt their professional attitudes.

Learning Outcomes of UE

To sell an innovative product or service.  To test the sale of an innovation to a manufacturer representing the customer.

Content of UE

Target - Aims - Arguments - Catch line - Active listening - Single axis - Total message - Coherence - Shape - Firmness - Efficiency. Segmentation - Product policy - Distribution policy - Price policy - Advertising policy.

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• Presentation and works

Q1 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q2

• N/A

Q2 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q3

• Presentation and works

Q3 UE Assessment Comments

Not applicable

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable