 | Study programme | Français | |
 | Internet marketing & communication | ||
Activité d'apprentissage à la Warocqué School of Business and Economics |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-102 |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 25 | 0 | 0 | 0 | 0 | Q1 |
Content of Learning Activity
Strategical aspect of Internet marketing: Segmentation Targetting Positionning Operationnal aspects of Internet Marketing Product Price Place Promotion
Required Learning Resources/Tools
Presentation slides
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
E-Marketing (Strauss & Frost) – Pearson
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Conférences
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
Unité d’enseignement de la combinaison linguistique