 | Study programme | Français | |
 | Marketing Strategy Seminar | ||
Activité d'apprentissage à la Warocqué School of Business and Economics |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-028 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 0 | 12 | 18 | 0 | 0 | Q1 |
Content of Learning Activity
Variable from year to year. Mainly based on the following dimensions:
I- Marketing analysis
II - Market development
III - Marketing decisions : positioning and marketing mix management
IV - Controlling Marketing decisions
V - Cases studies
Required Learning Resources/Tools
Case studies discussed in class and in the framework of autonomous group works.
Complementary resources variable from one year to another.
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Séminaires
- Préparations, travaux, recherches d'information
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
Unité d’enseignement de la combinaison linguistique