 | Study programme | Français | |
 | Marketing Strategies and Policies | ||
Activité d'apprentissage à la Warocqué School of Business and Economics |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-027 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 21 | 15 | 14 | 0 | 0 | Q2 |
Content of Learning Activity
- Introduction to international marketing
- Introduction to industrial marketing
- Services Marketing
- Social Media Marketing
- introduction to direct marketing
Required Learning Resources/Tools
- KOTLER/DUBOIS; Marketing Management.
Recommended Learning Resources/Tools
- MALAVAL; Marketing Business to Business. - PERRIEN; CHERON; ZINS; Recherche en marketing. - LOVELOCK; Marketing des services
Presentation slides available on moodle
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Conférences
- Travaux pratiques
- Travaux de laboratoire
- Exercices de création et recherche en atelier
- Projet sur ordinateur
- Etudes de cas
- Préparations, travaux, recherches d'information
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
Unité d’enseignement de la combinaison linguistique