Study programme | Français | ||
Digital Marketing Seminar | |||
Activité d'apprentissage à la Warocqué School of Business and Economics |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
---|---|---|---|
W-MAKO-021 |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Français | Français | 0 | 25 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
Digital Marketing Seminar:<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" /><br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Strategic Internet Marketing : Segmentation - Targetting - Positionning<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Operational Internet Marketing : Product - Price - Place -Promotion<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />- Social Media
Required Learning Resources/Tools
E-Marketing (Strauss & Frost, 2011) - Pearson
Recommended Learning Resources/Tools
PowerPoint support (available on Moodle)
Other Recommended Reading
Not applicable
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)