Study programme
2015 -
2016
Activité d'apprentissage à la Warocqué School of Business and Economics
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
---|---|---|---|
W-MAKO-102 |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Français | Français | 25 | 0 | 0 | 0 | 0 | Q1 |
Contents
Strategical aspect of Internet marketing: Segmentation Targetting Positionning Operationnal aspects of Internet Marketing Product Price Place Promotion
Required Learning Resources/Tools
Presentation slides
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
E-Marketing (Strauss & Frost) – Pearson
Mode of delivery
- Face to face
Term 1 Assessment - type
- Presentation and works
Term 1 Assessment - comments
Term 2 Assessment - type
- N/A
Term 2 Assessment - comments
Not applicable
Term 3 Assessment - type
- N/A
Term 3 Assessment - comments
Not applicable
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)