| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-028 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 0 | 12 | 18 | 0 | 0 | Q1 |
Contents
Variable from year to year. Mainly based on the following dimensions: I- Marketing analysisII - Market developmentIII - Marketing decisions : positioning and marketing mix managementIV - Controlling Marketing decisionsV - Cases studies
Required Learning Resources/Tools
Case studies discussed in class and in the framework of autonomous group works.
Complementary resources variable from on year to another.
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Term 1 Assessment - type
- N/A
Term 1 Assessment - comments
Not applicable
Term 2 Assessment - type
- Presentation and works
- Oral Examination
Term 2 Assessment - comments
Oral Examination (course work presentation) : 30%Case studies, fieldwork and class discussions : 70%
Term 3 Assessment - type
- Presentation and works
- Oral examination
Term 3 Assessment - comments
Oral Examination (course work presentation) : 30%Case studies, fieldwork and class discussions : 70%
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Séminaires
- Préparations, travaux, recherches d'information