Objectives of Programme's Learning Outcomes

• Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
• Understand, synthesise and discuss complex information and texts on economics and management.
• Summarise the contributions of different sources to justify an opinion or decision
• Develop and structure reasoning by basing it on suitable scientific arguments
• Actively master the fundamental concepts and models of economic sciences and management sciences
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Understand how organisations and markets work
• Understand the methods and tools adapted to the field of economics and management
• Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
• Conduct relevant research from scientific literature and select appropriate elements with respect to a particular research topic.
• Describe the principles of methodological approaches (objectives, methods, techniques and tools) to understand and explain the functioning of organisations and markets.
• Give a critique and argue a point of view as part of a scientific approach
• Critically compare knowledge acquired to real situations.
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Develop and structure reasoning by basing it on suitable scientific arguments
• Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
• Demonstrate working and analytical rigour.
• Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
• Develop their scientific curiosity and open-mindedness
• Demonstrate self-awareness, assess themself, and adapt.

Learning Outcomes of UE

At the end of this class students should be able to understand the main dimensions of the strategic and operational approaches of marketing.  This is developped by using consumer behavior approaches.  Market studies are pinpointed and used to develop efficient marketing strategies.  Important concepts are developped : segmentation, targeting and positioning are studied by the way of case studies.  The marketing mix is also analyzed. (4 P )

Content of UE

    - Définition of strategic and operational marketing
    - Segmentation, targeting and positioning : case studies and examples-
    - Market researches
    - Marketing planning
    - Structuration and control of the marketing efforts
    - 4P : understanding the main decisions
    - Managing the marketing mix : implementing an integrated marketing approach and mesure performance

   

Prior Experience

none

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

A written or oral examination will be proposed regarding the situation and the number of students.  It will be completed by a work valorised for 30% of the course 

Type of Assessment for UE in Q3

• Oral examination
• Written examination

Q3 UE Assessment Comments

A written or oral examination will be proposed regarding the situation and the number of students