 | Study programme 2020-2021 | Français | |
| Introduction to Management Strategy - AAEHP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MFGO-013 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 3 | 0 | 0 | 0 | 0 | Q1 |
Content of Learning Activity
-presentation of the case of the FIAT company; - presentation of the business concept; - analysis of the company's internal positioning; - analysis of the company's external positioning; - definition of possible strategic perimeters for the company; - definition of the strategic architecture of the company; - internal growth versus external growth and analysis of modifications to the strategic architecture of the company; - analysis of mergers and acquisitions
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
- From a distance
Type of Teaching Activity/Activities
- Cours magistraux
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)