 | Study programme 2020-2021 | Français | |
| Fundamentals of Marketing - AAEP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-004 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 18 | 6 | 0 | 0 | 0 | Q2 |
| Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19) |
|---|
|
| Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19) |
| A written examination at university or at distance |
Description of the modifications to the Q2 2020-2021 assessment procedures (Covid-19) online or face-to-face (according to assessment schedule)
A written examination
at distance
Content of Learning Activity
- definition of marketing
- Main dimensions (strategic and operational)
- 4 P
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Principes de marketing - P KOTLER - 14ème Edition - Editions Pearson - 2019
Marketing Management - P KOTLER, K. KELLER, D. MANCEAU - 16ème édition - Editions Pearson - 2019
Other Recommended Reading
Not applicable
Mode of delivery
- Mixed
Type of Teaching Activity/Activities
- Cours magistraux
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)