 | Study programme 2019-2020 | Français | |
 | Marketing 2 | ||
Programme component of Bachelor's à la Warocqué School of Business and Economics |
| Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what assessment methods are planned for the end of Q3 |
|---|
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-B3-SGEGIG-013-M | Optional UE | MERZBACH Hélène | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Anglais | 20 | 10 | 0 | 0 | 0 | 4 | 4.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-032 | Marketing Planning | 20 | 10 | 0 | 0 | 0 | Q2 | 100.00% |
| Programme component | ||
|---|---|---|
 | UW-B2-SGEGIG-004-M Marketing 1 | |
Objectives of Programme's Learning Outcomes
- Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
- Understand, synthesise and discuss complex information and texts on economics and management.
- Actively master the fundamental concepts and models of economic sciences and management sciences
- Understand how organisations and markets work
- Understand the methods and tools adapted to the field of economics and management
- Mobilise communication skills in two languages other than French, both orally and in writing, as a presentation of an argument or piece of research in accordance with scientific ethics.
- Understand, synthesise and discuss complex information and texts, expressed in English and at least one other language.
- Communicate in a clear and structured manner on issues of economics and management
- Critically compare knowledge acquired to real situations.
- Develop and structure reasoning by basing it on suitable scientific arguments
- Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
- Demonstrate working and analytical rigour.
- Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
- Develop their scientific curiosity and open-mindedness
- Demonstrate self-awareness, assess themself, and adapt.
Learning Outcomes of UE
Understand and be able to synthesize the notions of marketing.
Understand the tools adapted to the field of management.
Content of UE
Fundamentals of marketing and management.
Development of a marketing plan
Prior Experience
Basics of marketing.
Type of Assessment for UE in Q2
- Written examination
- Practical test
Q2 UE Assessment Comments
75% theory and 25% practical work.
Type of Assessment for UE in Q3
- Written examination
Q3 UE Assessment Comments
100% théorie.
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-032 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-032 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-032 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-032 | Armstrong, Kotler, Le Nagard, Lardinoit (2017), Principes de Marketing, Eyrolles. Youngme Moon (2010), Different: Escaping the Competitive Herd, Crown Business. |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-032 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-032 | Magretta Joan (2012), Understanding Michael Porter: The Essential Guide to Competition and Strategy, Boston, Massachusetts, HBR Press. Chan Kim W., Mauborgne R., (2005) Blue Ocean Strategy: From Theory to Practice, Berkeley, California, California Management Review. |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-032 | Chan Kim W., Mauborgne R., (2008) Even a Clown Can Do It: Cirque du Soleil Recreates Entertainment, Fontainebleau, France, INSEAD The Business School for the World. Quelch John A., (2010) Google in China, Boston, Massachusetts, Harvard Business School. |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-032 | Authorized |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term