Study programme 2019-2020 | Français | ||
Marketing 2 | |||
Programme component of Bachelor's à la Warocqué School of Business and Economics |
Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what assessment methods are planned for the end of Q3 |
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Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-B3-SGEGIG-013-M | Optional UE | MERZBACH Hélène | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
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| Anglais | 20 | 10 | 0 | 0 | 0 | 4 | 4.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
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W-MAKO-032 | Marketing Planning | 20 | 10 | 0 | 0 | 0 | Q2 | 100.00% |
Programme component | ||
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UW-B2-SGEGIG-004-M Marketing 1 |
Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
Understand and be able to synthesize the notions of marketing.
Understand the tools adapted to the field of management.
Content of UE
Fundamentals of marketing and management.
Development of a marketing plan
Prior Experience
Basics of marketing.
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
75% theory and 25% practical work.
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
100% théorie.
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-032 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-032 |
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Required Reading
AA | |
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W-MAKO-032 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
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W-MAKO-032 | Armstrong, Kotler, Le Nagard, Lardinoit (2017), Principes de Marketing, Eyrolles. Youngme Moon (2010), Different: Escaping the Competitive Herd, Crown Business. |
Recommended Reading
AA | |
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W-MAKO-032 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
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W-MAKO-032 | Magretta Joan (2012), Understanding Michael Porter: The Essential Guide to Competition and Strategy, Boston, Massachusetts, HBR Press. Chan Kim W., Mauborgne R., (2005) Blue Ocean Strategy: From Theory to Practice, Berkeley, California, California Management Review. |
Other Recommended Reading
AA | Other Recommended Reading |
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W-MAKO-032 | Chan Kim W., Mauborgne R., (2008) Even a Clown Can Do It: Cirque du Soleil Recreates Entertainment, Fontainebleau, France, INSEAD The Business School for the World. Quelch John A., (2010) Google in China, Boston, Massachusetts, Harvard Business School. |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
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W-MAKO-032 | Authorized |