Study programme 2019-2020 | Français | ||
Marketing 2 | |||
Programme component of Bachelor's in Management (Charleroi (Hor. jour)) à la Warocqué School of Business and Economics |
Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what assessment methods are planned for the end of Q3 |
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Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-B3-SCGEST-004-C | Compulsory UE | MERZBACH Hélène | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
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| Français | 20 | 10 | 0 | 0 | 0 | 4 | 4.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
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W-MAKO-023 | Pl Marketing | 20 | 10 | 0 | 0 | 0 | Q2 | 100.00% |
Programme component | ||
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UW-B2-SCGEST-004-C Marketing 1 |
Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of this class students should be able to understand the main dimensions of the strategic and operational approaches of marketing and their implementation. Students will play an online simulation and put themselves in the shoes of a marketing manager and learn the importance of defining sound marketing plans (and how to build them) in order to lead the company's marketing decisions.
Content of UE
- Satisfaction and loyalty
- Segmentation, targeting and positioning : case studies and examples
- Calculations in marketing and market forecasts
- 4P : understanding the main decisions
- Managing the marketing mix : implementing an integrated marketing approach and mesure performance
- Marketing planning
- Structuration and control of the marketing efforts
Prior Experience
Student are supposed to have a basic knowledge of marketing.
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
A written examination will be completed by groupworks and exercises
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
A written examination will be completed by groupworks and exercises
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-023 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-023 |
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Required Reading
AA | |
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W-MAKO-023 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
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W-MAKO-023 | Articles, case studies and illustrations made available online |
Recommended Reading
AA | |
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W-MAKO-023 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
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W-MAKO-023 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
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W-MAKO-023 | Not applicable |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
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W-MAKO-023 | Authorized |