Study programme 2019-2020Français
Marketing 2
Programme component of Bachelor's in Management (Charleroi (Hor. jour)) à la Warocqué School of Business and Economics

Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what assessment methods are planned for the end of Q3

CodeTypeHead of UE Department’s
contact details
Teacher(s)
UW-B3-SCGEST-004-CCompulsory UEMERZBACH HélèneW727 - Marketing et Communication
  • ARNONE Laurent
  • DEPRINCE Elodie

Language
of instruction
Language
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
Français201000044.002nd term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-023Pl Marketing2010000Q2100.00%
Programme component
Prérequis

Objectives of Programme's Learning Outcomes

  • Actively master the fundamental concepts and models of economic sciences and management sciences
    • Understand how organisations and markets work
    • Understand the methods and tools adapted to the field of economics and management
  • Demonstrate working and analytical rigour.
    • Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
    • Develop their scientific curiosity and open-mindedness
    • Demonstrate self-awareness, assess themself, and adapt.
  • Actively master a knowledge base in human, legal and social sciences, essential for analysing problems in management.
    • Understand the implications of different human sciences on the way organisations and markets work.
    • Identify and describe the specific characteristics of management and its relationship to other contributory disciplines
    • Understand extensive problems in certain areas of management.
  • Actively master the fundamental concepts and models of economic sciences and management sciences
    • Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
    • Understand the methods and tools adapted to the field of economics and management
  • Demonstrate working and analytical rigour.
    • Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
    • Develop their scientific curiosity and open-mindedness
    • Demonstrate self-awareness, assess themself, and adapt.

Learning Outcomes of UE

At the end of this class students should be able to understand the main dimensions of the strategic and operational approaches of marketing and their implementation. Students will play an online simulation and put themselves in the shoes of a marketing manager and learn the importance of defining sound marketing plans (and how to build them) in order to lead the company's marketing decisions.

Content of UE

    - Satisfaction and loyalty
    - Segmentation, targeting and positioning : case studies and examples
    - Calculations in marketing and market forecasts   
    - 4P : understanding the main decisions
    - Managing the marketing mix : implementing an integrated marketing approach and mesure performance
    - Marketing planning
    - Structuration and control of the marketing efforts
   

Prior Experience

Student are supposed to have a basic knowledge of marketing.

Type of Assessment for UE in Q2

  • Presentation and/or works
  • Written examination

Q2 UE Assessment Comments

A written examination will be completed by groupworks and exercises

Type of Assessment for UE in Q3

  • Presentation and/or works
  • Written examination

Q3 UE Assessment Comments

A written examination will be completed by groupworks and exercises

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
W-MAKO-023
  • Cours magistraux
  • Travaux pratiques
  • Etudes de cas

Mode of delivery

AAMode of delivery
W-MAKO-023
  • Face to face

Required Reading

AA
W-MAKO-023

Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-023Articles, case studies and illustrations made available online 

Recommended Reading

AA
W-MAKO-023

Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-023Not applicable

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-023Not applicable

Grade Deferrals of AAs from one year to the next

AAGrade Deferrals of AAs from one year to the next
W-MAKO-023Authorized
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
Date de génération : 13/07/2020
20, place du Parc, B7000 Mons - Belgique
Tél: +32 (0)65 373111
Courriel: info.mons@umons.ac.be