Objectives of Programme's Learning Outcomes

• Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
• Summarise the contributions of different sources to justify an opinion or decision
• Develop and structure reasoning by basing it on suitable scientific arguments
• Actively master the fundamental concepts and models of economic sciences and management sciences
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Understand how organisations and markets work
• Understand the methods and tools adapted to the field of economics and management
• Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
• Conduct relevant research from scientific literature and select appropriate elements with respect to a particular research topic.
• Critically compare knowledge acquired to real situations.
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Demonstrate working and analytical rigour.
• Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
• Develop their scientific curiosity and open-mindedness
• Demonstrate self-awareness, assess themself, and adapt.
• Actively master a knowledge base in human, legal and social sciences, essential for analysing problems in management.
• Understand the implications of different human sciences on the way organisations and markets work.
• Actively master the fundamental concepts and models of economic sciences and management sciences
• Understand how organisations and markets work
• Understand the methods and tools adapted to the field of economics and management
• Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
• Conduct relevant research from scientific literature and select appropriate elements with respect to a particular research topic.
• Critically compare knowledge acquired to real situations.
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Develop and structure reasoning by basing it on suitable scientific arguments
• Demonstrate working and analytical rigour.
• Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
• Develop their scientific curiosity and open-mindedness
• Demonstrate self-awareness, assess themself, and adapt.

Learning Outcomes of UE

At the end of this course, the students will be able to understand the main concepts of marketing. The link with some present problems of marketing , the strategies of brands and products are approached by an introduction of examples and cases of companies. At the end of the course, the students must be able to build an analytical vision of the behaviours of the company on the markets and to interpret the actions marketing developed by these latest within the framework of the management of their brands and products

Content of UE

I. definition of marketing II. consumer behaviour and market understanding III. marketing strategy IV. to build an offer V. to spread te offer VI. marketing-mix

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• Presentation and/or works
• Written examination

Q1 UE Assessment Comments

75 % written examination and 25 % group works

Type of Assessment for UE in Q3

• Written examination

Q3 UE Assessment Comments

written examination 100 % but if no work in Q1, a work will be asked (25 %)

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable