Objectives of Programme's Learning Outcomes

• Communicate effectively. Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present (orally and in writing) the results of an intervention (study, analysis, investigation, etc.) to adequately inform a target audience.
• Appropriately use presentation materials.
• Work collaboratively. Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify specialist networks, interact and collaborate with them, and research external expertise if necessary.
• Communicate effectively. Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present (orally and in writing) the results of an intervention (study, analysis, investigation, etc.) to adequately inform a target audience.
• Appropriately use presentation materials.
• Work collaboratively. Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify specialist networks, interact and collaborate with them, and research external expertise if necessary.

Learning Outcomes of UE

  At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.   

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

Evaluation will rely on written exams and practical works + their oral presentation

Type of Assessment for UE in Q3

• Oral examination
• Written examination

Q3 UE Assessment Comments

Not applicable