Study programme 2018-2019Français
Advance Marketing
Programme component of Master's Degree in Management à la Warocqué School of Business and Economics
CodeTypeHead of UE Department’s
contact details
UW-M1-SCGEST-026-MOptional UESCOUBEAU ChantalW727 - Marketing et Communication
  • ANDRE Jean-Jacques

of instruction
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Anglais
Anglais102000044.002nd term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-015Advance Marketing1020000Q2100.00%
Programme component

Objectives of Programme's Learning Outcomes

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
  • Cours magistraux
  • Exercices dirigés

Mode of delivery

AAMode of delivery
  • Face to face

Required Reading


Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-015Paul Hague, B2B International, A Practical Guide to Market Research

Recommended Reading


Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-015Matthew Harrison, Julia Cupman, B2B International, Using Market Intelligence and Competitive Intelligence To Add Value To Your Business

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-015Paul Hague, Nick Hague, Carol-Ann Morgan (2013), Market Research in Practice, Kogan Page 2nd Edition

Grade Deferrals of AAs from one year to the next

AAGrade Deferrals of AAs from one year to the next
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
Date de génération : 02/05/2019
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