Objectives of Programme's Learning Outcomes

• Mobilise a structured set of scientific knowledge and skills and specialised techniques in order to carry out computer and management engineering missions, using their expertise and adaptability.
• Master and appropriately mobilise knowledge, models, methods and techniques specific to computer management engineering.
• Analyse and model an innovative IT solution or a business strategy by critically selecting theories and methodological approaches (modelling, optimisation, algorithms, calculations), and taking into account multidisciplinary aspects.
• Communicate and exchange information in a structured way - orally, graphically and in writing, in French and in one or more other languages - scientifically, culturally, technically and interpersonally, by adapting to the intended purpose and the relevant public.
• Argue to and persuade customers, teachers and boards, both orally and in writing.
• Select and use the written and oral communication methods and materials adapted to the intended purpose and the relevant public.
• Adopt a professional and responsible approach, showing an open and critical mind in an independent professional development process.
• Analyse their personal functioning and adapt their professional attitudes.

Learning Outcomes of UE

To sell an innovative product or service.  To test the sale of an innovation to a manufacturer representing the customer.

Content of UE

Presentation of the context of innovation (development of new products) and link with BtoB marketing. Development of the concept of industrial marketing (BtoB), its characteristics and its fields of activity. Focus on the B2B buying concept and more specifically the buying centers with its various stakeholders (decision makers, buyers, prescribers and users). Presentation of the classic notions of marketing such as segmentation, targeting, positioning, and the principle of mix marketing (4P) in their traditional version first and then adapted to BtoB.

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Written examination

Q2 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q3

• Written examination

Q3 UE Assessment Comments

Not applicable