 | Study programme 2018-2019 | Français | |
 | Cases in Marketing Strategy | ||
Activité d'apprentissage à la Warocqué School of Business and Economics |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-031 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 0 | 45 | 0 | 0 | 0 | Q1 |
Content of Learning Activity
Based on case studies and business cases, combined with relevant readings, students will be asked to apply marketing concepts to complex and contemporary marketing problems including notably market analysis, segmentation and targeting, positioning strategy, branding strategy and international strategies.
Required Learning Resources/Tools
Articles and readings relevant to the case studies.
Documentation and relevant materials will be made available online or handed out in class.
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Exercices de création et recherche en atelier
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)