Study programme 2018-2019 | Français | ||
Advance Marketing | |||
Activité d'apprentissage à la Warocqué School of Business and Economics |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
---|---|---|---|
W-MAKO-015 |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Anglais | Anglais | 10 | 20 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
Theory and Learning by Doing : Market Research and « Michel & Augustin » Case Study
Required Learning Resources/Tools
Paul Hague, B2B International, A Practical Guide to Market Research
Recommended Learning Resources/Tools
Matthew Harrison, Julia Cupman, B2B International, Using Market Intelligence and Competitive Intelligence To Add Value To Your Business
Other Recommended Reading
Paul Hague, Nick Hague, Carol-Ann Morgan (2013), Market Research in Practice, Kogan Page 2nd Edition
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)