 | Study programme 2018-2019 | Français | |
 | Strategic Management | ||
Activité d'apprentissage à la Warocqué School of Business and Economics |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-EGEE-005 |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 20 | 10 | 0 | 0 | 0 | Q1 |
Content of Learning Activity
Application of Management I and Management II knowledge on real firm case studies. The case studies encompass various topics in strategic management, such as strategic positioning of the firm, SWOT analysis, scenario, planning, organizational structures, diverification and acquisition strategies, strategic alliances, joint ventures, ...
Contents:
- Analysis of real firm case studies
- Analysis of Harvard Buiness School case studies
- Lectures by guest speakers
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Strategic Management Journal
STRATEGOR (1997), "Politique hénérale de l'entreprise, Stratégie, structure, décision, identité", Dunod, Paris
GRANT, R.M. (2005), "Contemporary Stategy Analysis", 5th edition, Blackwell, Oxford, UK
JOHNSON, G., SCHOLES, K., WHITTINGTON, R. (2008), "Exploring Corporate Strategy - Text and cases", Pearson, Harlow, UK
THOMPSON, J.L. (2001), "Strategic Management - Fourth edition", Thomson Learning, London, UK
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Conférences
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)